Lending a helping hand to the mum and dad consumer base, Bioglan Kids Eye Guard Chewablehas aided families who are particularly attentive to their children’s eye health.
In light of their Product of the Year win, Brand Manager Gemma Eastwood says they have been able to “drive greater awareness of Eye Guard Chewable” among their traditional consumer base and to “the growing Chinese consumer.”
“Bioglan Kids Eye Guard Chewable is going from strength to strength and we are seeing solid growth with our major retailers, and the increase in our range within the independent pharmacy channel,” Ms. Eastwood adds.
The senior brand manager reflects on the highlights of their win including the opportunity to distinctly stand out among children’s health products. “Winning the Kids Health Product of the Year category has given Eye Guard Chewable a unique point of difference among our main competitors. It also creates a valuable talking point for our sales team when discussing our product with key customers,” Ms. Eastwood says.
When thinking about future Awards, Ms. Eastwood said Bioglan wants to “be sure to put a strong product forward. If we have a product in market we believe fits all the required criteria, we would consider entering again,” she adds.
Ms. Eastood concludes that overall, “winning the award validates the fact that Bioglan Kids Eye Guard Chewable is product that is both loved and trusted by Australian parents who want to ensure that their kids stay happy and healthy.”