The no sugar story is one that continues to grow as consumers search for naturally sugar free alternatives.
One of our winners, Nexba, continues to grow their beverage business with the help of their Product of the Year award. On the back of their win, the company can report increased sales, talks with new retailers, new flavours, new bottle sizes and plans to take the product international.
Nexba’s Chief Marketing Officer Sebastian Kadas said they had been “beating the drum” of their win in the Beverages category in the 2017 Product of the Year Awards.
Mr Kadas said they embarked on a marketing campaign following the win, advertising in Bauer Media magazines and online including Woman’s Day, Recipes+, Yours and Take 5, as well as running sampling in Coles nationally.
“We’ve really gone out and got the product out there and the message that we won Product of the Year,” he said.
Mr Kadas said they had been in talks with a number of retailers, including Woolworths, 7/11 stores and some other companies, to stock their naturally sugar free soft drinks.
“Having the advantage of winning Product of the Year certainly aids in negotiations,” he said.
“We have a great story and a unique proposition in the market with our naturally sugar free range of drinks, and we won Product of the Year.”
Mr Kadas said sales have seen an increase in Coles since the win was announced in February, with the company continuing to work with the retailer to expand the range with new flavours and other formats planned for later in the year.
Nexba has also crafted a new beverage range for Domino’s Pizza, offering their customers a naturally sugar free alternative soft drink which has been branded NextGen.
Mr Kadas said they have also forged new partnerships with a number of universities, including the University of Sydney.
“We’ve really been beating the drum about our win, and we’ve managed to get into the canteen and bar areas at the university as they want to be able to offer their students a healthier alternative,” he said.
The next frontier for Nexba is taking the company international, with Europe and Asia in sight.