Sultana Buds 2011

First ever campaign in Australia for a Kellogg’s product featuring the Product of the Year logo

Integrated campaign including TV, on-pack, online, and sampling

  • Strong first year sales for the brand with further growth planned.

"We were thrilled to learn that consumers had voted Sultana Bran Buds as their product of the year. We work really hard everyday to make products that truly meet the needs of our consumers so it's a great feeling when we get it just right."

Jaime Fabricant, Brand Manager