Winners of Product of the Year 2018 will have the opportunity to start promoting the award from November – meaning they have the entire summer (and all of 2018) to leverage the win.
This is wonderful news for producers of products which have a higher consumption during the warmer months – such as ice cream, sunscreen, cold drinks, salads, BBQ ingredients, fly spray and insect repellent to name a few.
Since our inception in Australia nine years ago, we have followed the the same timeline as the other markets in the Product of the Year network – announcing the winners in February.
This year we felt it was time to make the change to better reflect the Australian market and offer our winners more time to leverage their win.
Product of the Year director Sarah Connelly says the award has grown tremendously since it started, and it was time to tailor the process to better suit the Australian market.
“From our modest beginnings, Product of the Year has grown to become a highly sought after award in the sphere of new product innovation,” she says.
“As we approach our 10-year anniversary here in Australia, we believe it is time to grow and change to better support our retailer and manufacturers and their marketing cycles.
“We believe this will be a very positive move for all our winners.”
As our overseas counterpart’s seasons are different, we have some examples of their hot weather product winners.
Check out the TVC from Garnier Ambre Solaire in the UK.