Product of the Year, Australia’s largest independent consumer survey of product innovation, rewarded 17 products that Australian consumers voted as the best new products available.
The Award Ceremony, hosted by Lisa Wilkinson and held on february 3, 2010, recognised each product for the improvements they add to Australians’ everyday lives.
Sarah Connelly, director of Product of the Year said the awards are a great way for marketers to stand out from the competition.
“Peer recommendation is becoming the number one trusted source of information on products and services, and Product of the Year gives Australian marketers the ability to access an independent recommendation by 5000 consumers,” Connelly said.
“Busy shoppers don’t have the time to consider the array of new products that become available at a frantic rate. Moreover, many don’t want to take the risk that comes with choosing a new product. By looking for products sporting the Product of the Year logo, they can easily navigate the choices.”
A panel of expert judges, chaired by Woolworth’s marketing chief Luke Dunkerley, first vetted the products before they proceeded to the consumer vote.
“We ensured that truly innovative products were presented to the consumer panel,” Connelly said.
“We were very impressed with the range of entrants, and the experts all agreed that Australians have great access to many new and innovative products.”
The winners will be featured in a TorchMedia shopper media campaign at leading shopping centres and supermarkets around Australia, as well as in advertising in popular shopper magazines.