How it works
Entries open March 8th 2021 for new products launched between October 2019 and May 2021.
Products trialled and tested by industry professionals, press and bloggers to determine the shortlist .
Research conducted with thousands of Australian Grocery Buyers to determine the winners
POY is a very important event for our brand. We are extremely proud of being acknowledged as a company with a high innovation rate. Now to make these innovations also a success in the market place means commercial success. It is important to be globally recognised. Being down under, our HO in Germany sees us as doing a fantastic job.
"We are so proud to win the POY 'Smallgoods & Meat' category. We are always aiming for the best quality and the best prices. The Berg brand was launched a year ago and we are experiencing massive growth. This win will reinforce the quality we are striving for. We are absolutely ecstatic and thank you POY"
"As the first mass brand to bring the global beauty phenomenon of BB creams to Australia , it is amazing not only to be recognised but also to win Beauty Product of the Year. As a key communication tool for consumer endorsement, the Product of the Year logo will be used as a focus for the next phase in our marketing communication strategy to convert as many consumers from consideration of trial of Australia's first BB cream by Garnier"
"It's fantastic to win the Product of the Year award, it has topped off a very successful launch of Photo Ready Make-up"
Rob Garett, General Manager, Revlon Australia
"Organic bubs is an Australian owned company so to be in the company of multi nationals is amazing. We have based the product on what parents want and to be voted for to win this award is really important to us"
"Product of the Year is a fantastic initiative as it is a consumer panel who vote for the products that they feel should win. Winning is another validation of the success of our products and the innovation we bring to market. Winning brings that extra element of trust and crediblity that consumers can recognise and this will support our brands."
"Winning the Product of the Year for Sultana Bran Buds is great recognition for the innovation that we have brought to market. It’s a great product that meets an unmet consumer need and winning this award is recognition from a third party that we have accomplished this"
" Product of the Year is a wonderful opportunity to showcase brands such as Wonder White and it's great to ne recognised for doing our job, which is to make consumers lives more meaningful"
" Many of our foregin subsiduaries have leveraged Product of the Year in the past and have found it to be really effective in boosting sales, so it's a really exciting new award to have in Australia"
"Product of the Year is a great initiative, it helps & drives real innovation, rewards innovation and helps these products to get commercial advantage as well"
"We plan to take advantage of the Product of the Year logo to it's fullest and through all the channels that we will communicate to consumers with this stamp of approval, it will do wonders for the brand"