Costs & Timing

Product of the Year is not simply an award, it’s a powerful marketing tool. Past winners have seen sales increases of 10-15%, some much more, as well as increased product trial, distribution and consumer awareness. All Finalists, win or lose, receive the research report from Nielsen. In addition to being able to use the Product of the Year seal, winners are included in a nationwide PR campaign.

2021 Award Timeline

  • 2nd March – Entries Open for 2021 Awards
  • 31st May – Early Bird Entries Close
  • 1st  June 2020 – Entries Close
  • June – Jury Preview
  • July/August Research
  • September – Winners Notified
  • November – Award Night

Product Entry: Free

Finalist Fee: $6,000

Winner Fee: $18,500

Please contact us to find out about applicable discounts for Early Bird and Multiple Entries.

What is the Finalist Fee? Before being reviewed by thousands of consumers, entered products are presented to a Jury panel of industry experts and members of the media who make sure the submissions meet innovation criteria. Products that pass this step are put into the consumer research and must pay the Finalist Fee.

**Win or lose, all Finalists receive the results of this study with information on their category and the most recent grocery shopping trends.

What is the Winner Fee? All Finalist products are put into the Australia’s largest research study on product innovation with thousands of consumers. Consumers vote on products in each category based on innovation appeal, use, satisfaction and purchase intent. Products with the highest score in each category are named Product of the Year winners.

***The winner fee pays for logo use on all communications for one year and for inclusion in the extensive POY PR campaign.

When Will I know My Status? Finalists will be notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified early September and can prepare marketing efforts to start at midnight of the Awards Night in November.

When Do I Get the Award? Winners and Finalists will be invited to the Awards Night in November to find out the winners and celebrate innovation.

Where can I find the full terms and conditions? You can download the full terms and conditions here