Granola has a long history, stemming back to the 1800s, but it was the hippie movement in southern California that popularised the baked oat cereal.
In Australia, muesli has had a more prominent position on the shelves of our cereal aisles than granola, but Jordans is seeking to change that.
Voted number one in the Cereals category for Product of the Year Awards 2015, the largest consumer survey in Australia with more than 15,000 respondents, Jordans Crispy Oat Clusters is using creative sampling and PR to get its brand noticed.
With help from The Marc Edwards Agency, Jordans are taking sampling to the streets, with activations planned for the Thredbo ski fields, sporting events such as the Gold Coast Triathlon, community events
such as the Double Bay Street Fair, at Circular Quay and in shopping malls across the country.
Jordans’ Managing Director Charlie Formby said: “Sampling works brilliantly for us, as the taste of our product is so good, we even sell a lot of product from the sampling booths. It also generates great word of mouth referrals for us as well.”
“Granola is still a relatively small part of the cereal market, but it’s a really tasty way for people to get the goodness and nutritional benefits of oats,” Mr Formby said.