L’Oreal Paris Sublime Mousse – 2012 Hair Colour Product of the Year
Having experienced much-celebrated success in 2011, L’Oreal Paris returned to the Product of the Year awards in 2012 taking out the hair colour category with their easy-to-use, drip-free Sublime Mousse.
Hair Colour Brand Manager for L’Oreal Paris, Mario Matchado, said L’Oreal Paris chose to re-enter the awards in 2012 as Product of the Year had well proved its worth after L’Oreal Paris Elvive Total Repair 5 hair care range won in 2011.
“We firmly believe in the strength and efficacy of our products and the Product of the Year awards offer an additional, third-party endorsement from a well-respected and reputable organisation that Australians trust,” he said.
Sales of L’Oreal Paris Sublime Mousse increased by an impressive 47 per cent since its win which has been promoted through point-of-sale, product packaging, television commercials and print and digital campaigns.