Welcome to the Product of the Year 2021 Entry Form!
Please note that entries for the 2021 awards open on 2nd March 2020 and close on 1st June 2020.
Welcome. You’re in the right place to participate in the nation’s largest consumer survey on product innovation, where winners are picked by over 10,000 consumers. Entry only takes a couple of minutes. Before entering please be sure to read the Terms-and-Conditions in full and read the details below.
If you are new to Product of the Year and a business of less than 10 employees please click here for information on the Ones to Watch award.
Once you have submitted your entry you will receive an email from us confirming your entry was successful. The email will contain further instructions on providing up to 16 product samples and a fact sheet. Please be advised that your participation in the program is not contingent upon providing these samples.
- Product Description. You will need to enter a paragraph of no more than 75 words describing your product and its innovative features. Feel free to contact us for sample descriptions from past winners. This is the information that will be presented to consumers for their vote, along with a product image.
- Product Image. You will need to provide us with a high res image of your product/s (1000 x 1000 white background) which can be attached to your entry form. The image must be of one product ( not a range).
- Additional Information. All entries in high value products (over $150 in value) will need to provide additional information – this can be in the form of a press release, product brochure, presentation or the like that must be attached to the entry form.
- Authorization. PLEASE make sure you have authorization for the program costs outlined below and that you are authorised to enter on behalf of the brand. Once you have entered you are committed to the entire program and associated costs.
You’re about to join a prestigious roster of brands that regularly compete for the Product of the Year distinction. But we want to make sure this is the right thing for you and you’re the right person to do this. Please be sure to read the Terms-and-Conditions in full.
Below are the three key things you should know:
- If your product is voted a winner of its category, your total costs will be $24,500 ($24,000 with Early Bird registration). Please see the COSTS below for a full breakdown of the costs. All entrants, win or lose, will receive the full research report on their category results from Nielsen research. Discounts apply for 3 or more entries ( see below).
- Products cannot opt out once submitted. Due to the nature of the study, doing so may jeopardize the other products or even a whole category.
- The entry form is an electronic contract. You don’t get a paper to sign in the mail because by clicking “submit” you’re signing the form. It’s no different than shopping online.
Entry is free. You will be asked to submit products for the jury panel to test to ensure they meet the entry criteria.
If selected you will be notified and your product will proceed into the research. The cost for this is $6000 or $5,500 if you enter as an early bird entry.
If your product wins you will be able to use the logo for 12 months. The fee is $18,000 for the year.
Please be sure to read the Terms-and-Conditions in full before submitting your entry.