Four weeks to go …. POY and partners prepare to deliver maximum winner exposure in 2017

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Four weeks to go …. POY and partners prepare to deliver maximum winner exposure in 2017

WD Ed Fiona Connolly and reader judge Kirsty

Winners from the 2017 awards will benefit from multiple partnerships negotiated by Product of the Year with Bauer Media, Retail Media and Torch Media.

The partnerships are of tremendous benefit to our award winners and allow them to leverage their win and gain maximum public exposure.

They give winners the opportunity for guaranteed publicity, special advertising rates and endorsement to the public and trade audience.

For consumer media, Product of the Year and Bauer Media (namely Woman’s Day, Yours Magazine, Recipes+ and Take 5) are entering into a third year of a very close partnership.

Woman’s Day Editor in Chief Fiona Connolly is a member of the Jury Panel, and also presents the Best Marketing Award at the ceremony in February.

“When there’s something new on the supermarket shelf our readers have told us that they simply can’t resist giving it a go (I know where they’re coming from – I can’t help myself from from throwing new products into my trolley either!),” Ms Connolly says.

“So it’s no-brainer for me and a great honour to judge this year’s Product of the Year awards.

“Woman’s Day is Australia’s number one weekly magazine with 1.38 million readers every issue and as the leading weekly magazine for main grocery buyers, we love being involved in these awards so that we can help our readers choose the best new products to make their busy lives just a little bit easier”.

Winners are given an opportunity to be involved in a full-page preview of the winners and a reader giveaway. Also, this year the magazine will cover Jury Day and the Awards night as well as running a competition for one of its readers to be a guest judge on Jury Day – a promotion which ran last year and was very successful.

On the trade side, Product of the Year has had a long-standing relationship with Retail Media, publishers of the premier publication for the grocery industry Retail World, as well as Convenience World, Retail Pharmacy and The Beverage Guide.

Retail Media’s Managing Editor Lorna Gloria says: “Product of the Year continues to grow since its inaugural launch in Australia in 2009.”

“Showcasing trending product innovations on the market – both branded and private label – Product of the Year has cemented itself as a reputable awards program for the industry.

“Consumers are resonating with the trusted Product of the Year logo as a growing number of shoppers put their votes forward each year.

 “Retail World has been the proud trade media partner for the awards and looks forward to more successes from Australian brands and products.”

Retail Media run a special multi-page feature on all the winners, as well as offering special advertising packages.

We also run an annual national outdoor shopperscape campaign in conjunction with Torch Media with them showcasing the winners.

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