MORE than 15,000 Australian shoppers have had their voices counted in determining which new products are the most innovative in the 2015 Product of the Year Awards.
Leading research company Nielsen surveyed more than 15,000 consumers for the country’s largest independent survey of household consumer innovation, which reviews new products against criteria such as trial performance, value for money and overall satisfaction.
The 44 winning products represent the most exciting new products on the Australian market today.
The most hotly contested categories included fresh
ready to eat, allergy-free products and body care. Private label products from the larger retailers are also heavily represented with Aldi taking out eight categories, and were closely followed by Woolworths with five.
And for the first time, alcohol was included as a category with Brown Brothers winning the award for its Moscato and Sauvignon Blanc wine blend.
Product of the Year Australia Director Sarah Connelly said the annual Product of the Year survey, which has been running for six years, is the nation’s ultimate consumer poll.
“Winning Product of the Year is a huge stamp of approval from the Australian public, “ Ms Connelly said.
“Shoppers can be confident when they are buying products -whether it be fresh food, beauty items or larger purchases such as appliances – that all the guess work has already been done by shoppers just like themselves.”
New products must have been launched between 1 January 2013 and 1 August 2014 and be nationally available to qualify for entry.
• One in three consumers claimed they are more likely to buy new products that won POY, significantly higher than last year.
• Awareness of the POY logo & award has a positive impact on purchase intention for products that won the award – over 50 per cent of those aware of POY were more likely to buy.
• Over half of those aware of POY who intend to buy new products that won POY were under 35 years old.
For more information, or to request an interview with Sarah Connelly, please contact:
Marketing & PR Manager
Product of the Year Australia
0438 677 588 or firstname.lastname@example.org